SPORTS COMMERCIAL OPEN GOAL

"Funnel 21 Sport and Media have developed a solution and strategy that will generate sports and media rights holders, a data opportunity that's of huge commercial value.

Sport and its sponsors can now work together creatively with one view on all their internal databases and the personal profiles of global fan bases, gathered from facebook, You Tube, the web and mobile phones."

Chris Rawlings, Executive Vice President Marketing, SPORTFIVE International, May 2010

Leading Sports Clubs and Federations have not as yet monetised digital content and social media as they haven't employed senior commercial people to do just that. This means massive amounts of lost revenue from potential sponsors and hours of wasted time manually putting together or waiting for commercial reports.

To maximise 21^st century commercial benefits clubs should pro-actively capture data of the vast millions of the global fan base, who aren't represented in their existing databases from the millions of users on facebook and You Tube.

It's no one department's responsibility to champion and deliver the revenue, so it doesn't get done, as a solution requires a number of departments to come together, commercial partnerships, digital, web, mobile, social media, CRM and IT teams, with the one aim of delivering maximum revenue and quality of service to fans and sponsors.

Funnel21 Sport and Media will very simply scratch that itch for you, facilitating and championing a strategy that gives fans free premium content, sponsors engagement with the most relevant fans and clubs large increments on sponsorship and partnership deals globally, as target audiences are profiled and segmented

Currently frustrated commercial and operational teams in sports business can’t maximise commercial and sponsorship revenue, indeed they can't even offer partners and sponsors the opportunity to engage fans digitally, from one commercial dashboard view on limited customer data from in house and partner/affiliate systems that don't talk to each other.

This is the current situation before clubs look to find a solution to monitor and monetise the tidal wave of global social media data, from the millions of global fans not on their stadium related databases.

Working as interim consultants, we help sports businesses to maximise commercial and sponsorship income by delivering global, sponsor funded, premium video content to the massive, untapped, worldwide fanbase on pc, mobile, ipad, IPTV, You Tube and Facebook.These fans can simply opt in to free, sponsor funded,video content in exchange for behavioural profiling to be shared with sponsors.

Working as consultants to commercialise technology, content and partner opportunities. We can also provide an instant solution to allows clubs and federation to instantly aggregating customer data locked in legacy systems that previously didn't talk to each other. CRM, Web, e-commerce, merchandising, mobile, ticketing, hospitality, conference, affiliates and sponsor/partner databases can all be merged and filtered into tailored reports.The Funnel 21 Analysis Toolset provides powerful data filtering, matching and report generation .

We can provide this service without the need for any additional IT hardware spend.

ATHLETE PERFORMANCE DATA /INJURY PREVENTION TOOL

Athlete performance data collation wastes all clubs staff lots of time every day and produces diverse reports, which completely fail to aggregate all injury prevention and performance enhancement into one dashboard view.

This failure to pull together injury prevention and performance data  can mean unnecessary time out injured for hugely expensive and important players. Funnel 21 Sport and Media will scratch that itch for you.

With our solutions all training ground data from medical, load, readiness to train and performance can all be pulled into one dashboard view to maximise injury prevention and performance enhancement and save enormous amounts of time.

FREE CONSULTATION

If you would like to discuss how we can make your sports business more effective  in the office or the training ground by better and more cost and time effective use of data and the Internet, call 01772895285 or email eamonn@funnel21.com

The unique software from Funnel 21 is in use across a diverse range of sectors and business sizes, providing business efficiency, cost reduction and the achievement of goals in very challenging timescales.

Simple solutions to real commercial and operational problems. Let’s talk about your current situation today.